That other market occupant is Hims, the telehealth company that was founded in 2017 and is in the business of doling out prescription and over-the-counter drugs, and supplements (namely, of the erectile dysfunction, hair loss, acne, and anxiety kind) online, while also selling personal care products for men. The name and the potential use of it by Skims is interesting, nonetheless, thanks to the existence of another already-existing brand with a very similar name.
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Patent and Trademark Office in 20, respectively, for “Hims by Skims” for use on “Hats Leggings Loungewear Shapewear Slippers Socks Sweatpants T-shirts Underwear Boxer briefs Boxer shorts Hoodies” ( in Class 25) and “Retail store services featuring clothing, hats, footwear” ( in Class 35) surfaced, and it appear to suggest that a play by the burgeoning brand to enter into the menswear market may be in the works.īoth of Skims’ trademark application for registration were filed on an intent-to-use basis (and comes in lieu of any existing use of the “Hims” aspects of the mark by Kardashian’s brand to date), which very well could mean that a men’s-focused venture called “Hims by Skims” may never actually come into fruition.
Amid the frenzy that was its collaboration with Fendi, one that reportedly generated $1 million in sales in just one minute in November 2021, a couple of trademark applications for registration that counsel for Kardashian’s company quietly filed with the U.S.
SKIMS, the burgeoning loungewear brand of Kim Kardashian, might be eyeing an expansion.
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